The backbone of any business is its sales team. The sales team is on the forefront of the action, closing deals and making clients and customers happy for the good of the company. Ensure that your sales team has the tools it needs to be successful and organized. Your DFW Biz Pros membership gives you access to training, team building, and organizational content that keeps your sales team at their best.
Sales Strategy Development
The first step to a successful sales team is having a comprehensive sales strategy. Otherwise, your sales team is blindly going after possible clients that may or may not be a positive move for the company. Your sales strategy should be a composition of research, ideas, procedures, and metrics that help to provide a map for your sales team.
Ideal Customer Description: The sales strategy should lay out the ideal prospective customer, put together from research of past clients, spending habits, and product turnover.
SWOT Analysis: This analysis should accurately display where the company has been and where it is going. The strengths section should describe the company’s best assets, while weaknesses provide a basis of improvement. Opportunities should be listed with regard to company identity and sales acquisition. The threats section should define the competition and ideas and processes they have implemented that have been successful. It should also identify inside threats or obstacles that could keep your team from reaching their goals and present ways to eliminate them.
Market Strategy: Once your SWOT analysis is finished, you can use it to create a working market strategy. This will address ideas to overcome threats, take advantage of opportunities, and improve on weaknesses. The market strategy is a plan to effectively infiltrate current markets and new markets with both existing and new product ideas.
Revenue Goals: With the previous information mapped and detailed, your sales team can begin putting together realistic revenue goals along with ideas on how to reach them. These goals should be attainable and realistic but also present a challenge for your team to strive for.
Positioning: In this step, your sales team, marketing team, and production team will work together to plan how you will position your company to achieve the new sales goals. This will include how you will find new clients, how you will introduce your products, and how you will retain your clients.
Action Plan: Your sales team now has the tools to create an action plan for their sales efforts. This is to track and record the amount of dollars, sales calls, and research will be needed to meet these goals. One effective tactic for creating these plans is the funnel system which turns general information into a concise plan, naturally. The funnel plan addresses the amount of dollars needed to meet each sales goal. Then the number of new clients needed to create those dollars can be filled in, followed by the number of calls needed to find those clients. This builds a clear, accurate plan of exactly what your sales team needs to accomplish.
Sales Team Building
In order to establish a successful sales team, your employees must be able to work together seamlessly. This requires effort and understanding throughout each day. Help give your team the skills and ideals it needs to be successful with comprehensive team building resources and guides. Team building leads to more attentive employees that are less likely to quit. Your team building efforts should:
Giving your sales team the tools it needs to succeed is good for both employee retention and your company’s bottom line. Learn ways to keep your sales team productive along with ways to improve in other areas of your business with the help of your DFW Biz Pros membership. We provide the information you need to build a successful business.