One of the most interesting things about the dominance of digital media is that it evens out the playing field for businesses. The reason big companies were the only ones that could afford large and consistent ad space in the newspapers of old was because that ad space was limited and therefore expensive. But those days are gone and internet space is near infinite – which is a good thing if you are a small Dallas business owner but only if you are savvy about your digital advertising strategy.
Infinite advertising space can be a double-edged sword because while you can have as much of it as the big guys, getting buried by the vastness is equally likely. In other words, the internet is so vast that your website can easily become obscured. But there are some proven advertising techniques tailored for the digital age and in this blog post, we are going to go over them with you. If you want help with digital marketing and advertising for your Dallas-based business right now, contact us here at DFW Biz Pros.
1) Building Brand Trust
Brand trust is what will keep you afloat when the competition starts to ramp up around you. And brand trust is one of the most valuable commodities your business can possess. Brand trust is also of critical importance to consumers in this time of economic instability because everyone wants to make sure that every penny they spend is going towards a quality product or service. 82% of U.S. consumers will stick with a brand they trust even if newer ones are gaining in popularity. So how do you build brand trust? One of the most effective ways is through good customer reviews. Customer reviews, in general, have become the new digital advertising standard so make sure you are requesting them as often as possible.
2) Start a Dialogue
Nowadays, it isn’t enough to simply have a Facebook page, Twitter account, and Instagram for your company. You have to follow up. Online conversations have become a form of advertising in the digital age. If you are afforded the opportunity to engage and start a dialogue with potential customers, you have a sterling opportunity for advertising. Of course, it all starts with posting quality content on your social media platforms. When someone comments, shares or likes your content respond to them with an engaging question or simply thank them for sharing. Be sure to respond to comments in a timely manner and maybe even set specific guidelines for social media responses that you and your employees can follow.
3) Optimize for Mobile
In 2019, 2 billion people used their mobile devices to conduct some sort of online transaction. And that number is only going to rise as smartphones become faster and accessible to more people around the world. So one of the most important advertising techniques in the modern age is making sure your mobile site is up to snuff. Making sure your actionable buttons are sized for people’s fingers, keeping images formatted for mobile, streamlining your code, and making sure that your pages load quickly on mobile formats are all necessary for effective mobile advertising.
4) Focus Locally
This technique is specifically for brick and mortar businesses or businesses with a local focus on the Dallas Fort Worth area. Including the city and state where your business is based on the metadata of your site is very important if you want to show up on local searches. And just to give you an idea of how frequently local searches are performed consider this statistic courtesy of Social Media Today: 46% of all Google searches have local intent. Local SEO should, therefore, be one of your focuses. Things like including long-tail keywords with your city and state and using geolocation services are good ways to implement a local advertising strategy.
5) Reach Out to Bloggers
You may have already heard that posting blog content on your company’s website is good for SEO and advertising. And that’s true. If you have a blog that already draws in a lot of traffic and leads, congratulations. You’ve accomplished something that many business owners struggle mightily with. But if you are not seeing the results you would like from your blog efforts, you may want to consider reaching out to some influential bloggers who already have a large following. If you can, offer sponsorship or request that they mention or recommend your product or service. Working with established bloggers can get your name out to a ton of people.
Get Professional Advertising Help
Last but not least, you can become a DFW Biz Pros member to have immediate access to professional resources that can optimize your local advertising campaign and help make your business more profitable. For more information on becoming a member, get in touch with us.