Blog

7 Compelling Benefits of a Flat Organizational Structure

Flat Organizational Structure

The organizational structure you choose for your business says a lot about your company and yourself. So it’s important to consider the industry you are in before you start structuring your managerial infrastructure. 

But of course, many business organizational structures aren’t chosen; they simply come into form. A lot of times the nature of your business and your clientele will dictate how you structure your staff. And for as far back as most people can remember, tall organizational structures (ones with multiple echelons of management personnel that trickle all the way down to entry-level employees) have dominated the business landscape.

But a new organizational structure is emerging and turning a lot of heads for good reason: flat organizational structure. But what is a flat organizational structure? In essence, a flat organizational structure is any business or corporate staffing structure with little to no middle management tiers. Flat organizational structuring more or less does away with the hierarchical method of layering different degrees of managers on top of one another to oversee different levels of staff. They essentially put as little space between the executives and employees as possible.

What Company Has a Flat Organizational Structure?

Some of the most successful companies in the world employ a flat organizational structure to great success. These companies include:

  • Nike
  • Facebook
  • Squarespace
  • General Electric
  • Zappos

Of course, with huge multi-national companies like the ones mentioned above, special modifications to the flat organizational structure need to be implemented. But the spirit of the flat organizational structure remains intact to be sure. And one of the driving forces behind flat organizational structures that work is an innovative staff capable of critical thinking and decision making. With fewer management hoops to jump through, a flat organizational structure depends on staff to more or less manage themselves. This comes with a great many advantages…

What are the Benefits of a Flat Organizational Structure?

First and foremost, a flat organizational structure encourages staff to be more independent which has a good amount of side benefits that we will get into shortly. But right off the bat, if you decide to go with a flat organizational structure, you will automatically be considering more qualified staff members, thus upping the value of your workforce. 

You aren’t going to want inexperienced staff or employees that exhibit no initiative to man your flat organizational structure. So the quality of your staff becomes the first benefit of a flat organizational structure. Here are more:

1) Project Success

As Forbes points out, a company with a structural hierarchy sees less high-quality projects through to the end. When an important company project needs to be distributed among and filtered through many levels of management, the purpose and aim of the project get distorted. The finished project may not be what the company as a whole had intended at all. Flat organizational structures are more suited for project success because the message of various projects is preserved better among leaders and staff.

2) Company Savings

Middle and upper management types usually command a high salary. But in a flat organizational structure, the upper and middle management staff is minimized which can save the company a tremendous amount of money. 

3) Encourages Employee Development

When employees are entrusted with more duties that would typically be reserved for managers in a traditional staff structure, they feel more vested in the company and the company’s success. This encourages employees at all levels to take on more responsibility and increases their value to the organization as a whole.

4) Better Company Culture

In a typical flat organizational structure, when a project is not going right, it gets taken out of the hands of a staff member or team. While this is always discouraging, it breeds a better culture than micro-managing and telling employees what to do, which is what typically occurs in a hierarchical organizational structure. It also allows for coaching opportunities for employees who show and enthusiasm and aptitude for the work. 

5) Everyone’s Voice is Heard

Because projects in a flat organizational structure are a team effort, more people’s voices get heard in the decision-making. This makes more staff members feel valued as opposed to thinking that the manager directly above them conveyed their good ideas to the higher-ups without giving them any credit.

6) Creativity and Collaboration

Creativity and collaboration are not only encouraged in a flat organizational structure; they are vital. This kind of culture hones the staff’s ability to effectively communicate with one another and breed creativity naturally – without having to shove it down people’s throats.

7) It’s Progressive

Flat organizational structures are seen as progressive. Companies who use them are more attractive to the massive millennial workforce that is looking to break free from conventions and Draconian corporate structures.

Learn More From DFW BIZ Pros

Running your organization is a challenge. But by empowering your employees to have a voice, you can reap long-lasting rewards. Every company has a different philosophy, but learning the best structure to implement is a major component of success in the year 2020. We hope our list has shed some light on this topic for you. For more resources become a member of DFW Biz Pros.

How to Start Your Own Catering Business in Dallas, TX

How to Start a Catering Business

So you want to learn how to start a catering business? Starting a catering business is an interesting prospect for many people who either love food or are already in the catering business. It also attracts a lot of people who are looking to break into the restaurant business but aren’t ready to take on the risk. Take the following statistics brought to us courtesy of Bizfluent into consideration: the average profit margin of catering businesses is 10-12% whereas the average profit margin for actual restaurants is just 4-7%. These numbers indicate a great opportunity for people interested in starting a business.

But there is a lot to consider if you are thinking about starting a catering business in Dallas, TX in particular. In the following guide, we will be talking about the first basic steps you need to take, the kind of equipment you will need, and what foods you can legally cater in Texas.

What Equipment do You Need to Start a Catering Business?

Depending on the kind of food you plan to provide to your clientele (foods ready for office lunch hours, formal event-goers, etc.) you will need certain types of equipment. Take a look at the following breakdown:

Guest Equipment

If you plan on catering guest events (weddings, corporate events, etc.) you will need portable chairs, tables, linens, beverage dispensers, serving trays, and utensils. Be diligent about estimating the expected turnout so that you have enough supplies for everyone.

On-Site Cooking Equipment

Catering companies are formed by the types of food they provide. If you plan to serve food that can be prepared in a home or commercial kitchen and transported, you won’t need on-site cooking equipment. But if you plan to cook food on-site you will need food pans, holding cabinets, commercial induction ranges, cold food tables, etc.

Serving Equipment

In most cases, you will need chafing dishes and buffet serving materials like tongs, ladles, and trays. You should also know that most of the aforementioned equipment can be bought or rented. Pricing can vary, but when you buy or rent in bulk, you get a discount. This is especially true if you’re a regular customer with a catering license.

Transport

The biggest item here is a catering van that can transport refrigerated or heated food. Ultimately, your entire business rests on your ability to transfer food to the destination. Without transportation, catering is never going to work out.

Get the Proper Insurance

Even if your catering business is small and operated out of your home, don’t assume that your current insurance will cover everything that can happen. From workman’s compensation insurance from your employees to liability insurance, you need to be properly covered. 

In the case of catering businesses, general liability insurance for commercial businesses should cover everything. But be sure to talk to an insurance agent who is familiar with food services in Texas. Also, be sure that your vehicles are properly insured. 

Create your Menu

When you are creating a menu for your catering business, you need to plan carefully. You must first identify your target market. Will you be catering to offices where lunch items like sandwiches, soups, and salads will be common fare? Or do you plan to cater special events where the menu is going to be more varied? Planning your menu with your clientele in mind is essential because you don’t want to waste money investing in materials and equipment that don’t suit your operations. 

There are some other considerations based on where you stand right now. Take a look at what we mean:

  • If you Own a Restaurant – If you want to start a catering service as an extended arm of your existing restaurant then you can’t simply offer the same menu you do in your establishment. That’s because your kitchen probably produces a lot of dishes that can’t be transported. Instead, you should think about the dishes you can make in your existing kitchen in bulk that can be easily and healthily transported.
  • If you Don’t Own a Restaurant – If you don’t have access to a commercial kitchen and plan to operate out of your home kitchen, the principle is still pretty much the same: create a list of foods that you can make en masse that can also be transported easily. But if you can, do try to rent out commercial kitchen space to expand your menu. Using a commercial kitchen will also enable you to legally offer more foods which leads us to our next section.

What Foods can you Legally Serve?

If you plan to run your catering business out of your home kitchen, your options are going to be very limited. That’s because Texas is very restrictive on the foods that you can legally serve out of your home kitchen. You are pretty much relegated to dry baked goods, dehydrated fruit items, coffee, candy, and condiments. But if you use a regulated commercial kitchen, your horizons will be broadened substantially.

Get your Catering Business off the Ground

We hope you have found this ‘how to start a catering business’ guide helpful. For more helpful resources and professional business guidance, become a member of the thriving community here at DFW Biz Pros today.

5 Advertising Techniques for Dallas Business Owners

Advertising Techniques Blog Cover

One of the most interesting things about the dominance of digital media is that it evens out the playing field for businesses. The reason big companies were the only ones that could afford large and consistent ad space in the newspapers of old was because that ad space was limited and therefore expensive. But those days are gone and internet space is near infinite – which is a good thing if you are a small Dallas business owner but only if you are savvy about your digital advertising strategy.

Infinite advertising space can be a double-edged sword because while you can have as much of it as the big guys, getting buried by the vastness is equally likely. In other words, the internet is so vast that your website can easily become obscured. But there are some proven advertising techniques tailored for the digital age and in this blog post, we are going to go over them with you. If you want help with digital marketing and advertising for your Dallas-based business right now, contact us here at DFW Biz Pros.

1) Building Brand Trust

Brand trust is what will keep you afloat when the competition starts to ramp up around you. And brand trust is one of the most valuable commodities your business can possess. Brand trust is also of critical importance to consumers in this time of economic instability because everyone wants to make sure that every penny they spend is going towards a quality product or service. 82% of U.S. consumers will stick with a brand they trust even if newer ones are gaining in popularity. So how do you build brand trust? One of the most effective ways is through good customer reviews. Customer reviews, in general, have become the new digital advertising standard so make sure you are requesting them as often as possible. 

2) Start a Dialogue

Nowadays, it isn’t enough to simply have a Facebook page, Twitter account, and Instagram for your company. You have to follow up. Online conversations have become a form of advertising in the digital age. If you are afforded the opportunity to engage and start a dialogue with potential customers, you have a sterling opportunity for advertising. Of course, it all starts with posting quality content on your social media platforms. When someone comments, shares or likes your content respond to them with an engaging question or simply thank them for sharing. Be sure to respond to comments in a timely manner and maybe even set specific guidelines for social media responses that you and your employees can follow.

3) Optimize for Mobile

In 2019, 2 billion people used their mobile devices to conduct some sort of online transaction. And that number is only going to rise as smartphones become faster and accessible to more people around the world. So one of the most important advertising techniques in the modern age is making sure your mobile site is up to snuff. Making sure your actionable buttons are sized for people’s fingers, keeping images formatted for mobile, streamlining your code, and making sure that your pages load quickly on mobile formats are all necessary for effective mobile advertising.

4) Focus Locally

This technique is specifically for brick and mortar businesses or businesses with a local focus on the Dallas Fort Worth area. Including the city and state where your business is based on the metadata of your site is very important if you want to show up on local searches. And just to give you an idea of how frequently local searches are performed consider this statistic courtesy of Social Media Today: 46% of all Google searches have local intent. Local SEO should, therefore, be one of your focuses. Things like including long-tail keywords with your city and state and using geolocation services are good ways to implement a local advertising strategy.

5) Reach Out to Bloggers

You may have already heard that posting blog content on your company’s website is good for SEO and advertising. And that’s true. If you have a blog that already draws in a lot of traffic and leads, congratulations. You’ve accomplished something that many business owners struggle mightily with. But if you are not seeing the results you would like from your blog efforts, you may want to consider reaching out to some influential bloggers who already have a large following. If you can, offer sponsorship or request that they mention or recommend your product or service. Working with established bloggers can get your name out to a ton of people.

Get Professional Advertising Help

Last but not least, you can become a DFW Biz Pros member to have immediate access to professional resources that can optimize your local advertising campaign and help make your business more profitable. For more information on becoming a member, get in touch with us.

COVID-19 Resources for Dallas Business Owners

Covid-19 Resources (Blog Cover)

The ongoing pandemic has hampered many businesses in the Dallas/Fort Worth area and in other areas of the state. It is an uncertain time but business owners can take heart knowing that their plights are not going unnoticed. Several organizations have stepped up in a variety of ways to help business owners all across Texas get the assistance they need to weather the storm.

This may not seem like the most hopeful time to be a business owner, but there are COVID-19 resources available to you that you should know about. Today’s post is all about the COVID-19 resources you may be able to take advantage of. As always, you can reach out to us here at Dallas Fort Worth Biz Pros for a wealth of business resources or if you simply have any questions. Believe it or not, some businesses are actually thriving during this time. We can help you thrive too. But to start with, be sure to take a look at this list of COVID-19 resources for Dallas business owners.

  • The Economic Injury Disaster Loan – As a result of COVID-19, many small businesses have suffered economic injury – be it through broken down supply chains or simply a lack of customer patronage. The U.S. Small Business Administration is making $2 million available to private non-profit organizations, co-op agricultural organizations, and small businesses that qualify for financial assistance. The fund is intended to provide organizations and businesses like these the operating capital they will need to get through the pandemic intact. You can find all the information you will need about this fund at the Texas Division of Emergency Management website.
  • The Dallas Commerce Map – This resource will be useful for any business that is operating in a limited capacity during the partial shutdown. The Downtown Dallas Open Merchant Map is essentially a listing for businesses offering delivery, pick-up, ones that are still open in a limited capacity and ones that are practicing social distancing. Being listed on this map will help consumers find your business. This resource was made available by a private Google user and you can be listed on the directory by filling out a questionnaire
  • The NACD Cyber-Security Resources Center – The NACD website offers a treasure trove of useful resources and information for employees and employers during COVID-19. One aspect of your business that you can’t afford to overlook during these times however is cyber-security. Unfortunately, many tech-savvy opportunists are exploiting the pandemic and launching malicious cyber-attacks ranging from keylogging to device hijacking. To help business owners and employees safeguard themselves from such attacks, the NACD provides many different cyber-security resources on their website.
  • The Department of Labor Fact Sheet – The U.S. Department of Labor has initiated the Family First Coronavirus Act which provides paid leave for certain employees and their families affected by COVID-19. If you are a private business owner with fewer than 500 employees or a public employer, you may qualify for this paid leave. This coverage is currently valid through December 31, 2020, and you can find out if you qualify and other important information on the fact sheet.
  • Facebook Grants – Facebook is putting up a total of $100 million for small businesses with between 2 and 50 employees, that have been adversely affected by COVID-19, have been operating for at least a year, and are in or near an area where Facebook operates. The grant comes in the form of either cash awards or ad credits on Facebook. You can see if your business is eligible and apply for the grant here
  • Dallas Testing Site List – Last but not least, it is important to keep yourself and your workforce aware and healthy. If you are in the Dallas area, be sure to familiarize yourself with the location of your nearest COVID-19 testing site. The Dallas City Hall page has a full list of operating testing sites in the city.

We want to be a valuable resource for you too. Please feel free to reach out to us here at Dallas Fort Worth Biz Pros for all the latest COVID-19 news and resources to help your business not only survive, but thrive.

How to Brainstorm a Business Name

Brainstorm a Business Name

So you’ve got your business all planned out. You have your supplier, you have employees and a solid model. But what about a name? The fact is that a lot of business owners leave naming their business to the last minute because there are so many other pressing matters to attend to. But choosing an effective business name is just as important as offering an outstanding product or service. Inc eloquently explains how your business name is the first thing people see and it makes an impression on customers. Your business name also represents an opportunity for you to tell your customers what you’re all about. 

But everyone goes into a business venture knowing exactly what they want to call their company. So today, we are going to be helping the burgeoning business tycoons out there who are struggling with conjuring up a name for their company. In the following post, we are going to be detailing some brainstorming tips for coming up with an effective and unique business name. If you would like more help or resources for your business, feel free to get in touch with us here at DFW Biz Pros. In the meantime let’s go over some tips to help you brainstorm a business name.

Play Word Mashup

We had a client who managed an event/workspace near Dallas. She owned the space and rented it out to startup companies who needed temporary office space, people looking for a space to host a cooking class, corporations that needed space for team building events, and the like. We loved the name she gave her business: MuchRoom. 

It was a play on the word “mushroom” but it also excellently conveyed what her business was all about. By mashing up a couple of different words MuchRoom immediately evokes a tangible image in the customer’s mind while at the same time suggests that the space will be adequate for whatever event or purpose. Not only that, but names like MuchRoom also automatically afford branding opportunities. As you can imagine that particular client’s company logo was a stylized mushroom. 

The great thing about mashing words up is that you can take an image or idea that is already established and make it into something that helps sell your business.

Think About Nicknames

A lot of business owners struggle with coming up with a company name because they feel they are not creative enough. But even if that is the case, creative forces are all around you. For example, did you grow up with a nickname? If so then someone else has already done the creative work for you. Use an appropriate nickname or common family name for your business name. You can tweak the nickname so that it tells your customers what your business is. 

When you brainstorm a business name with your partners, employees or whoever is helping you in your endeavor, try going around the room and asking everyone if they had a nickname growing up and if so, what it was. You are likely to hear some interesting names that get your creative juices flowing.

Consider Language

Did you know that 43% of the population is bilingual? That means that there is a good chance that you or someone helping you brainstorm a business name knows more than just English. Think about what your business is and what it does. Come up with a handful of words in English that sum up or relate to what your business does. Then translate those words into a foreign language. This is another great way to draw inspiration and you don’t have to necessarily commit to the direct translation. Again, you can tweak the foreign word a bit to make it more creative, evocative, or just easier for Americans to pronounce.

Using foreign words as your business name is a great way to elicit intrigue and curiosity about your business in the minds of your customers.

Utilize Acronyms

This is a super simple way to brainstorm a business name. Try taking the first letter of your first name and your partners’ first names. You may immediately come up with an acronym that gracefully rolls off the tongue. 

Acronyms are also a great way to stylize and shorten a company name that you already have in mind. For example, Jared and Sons Plumbing can be shortened to JAS Plumbing. The owners of this business could get a bit crazy and draw inspiration from that acronym and call their business Jazz Plumbing. In any case, toying with different is at least a good jumping-off point.

Include Pets

There are more pet lovers out there today than ever before and many brands use their pets for their company name or as a mascot. Think about the names of your cats, dogs, fish birds or whatever kind of pet you have. Again, you don’t necessarily have to use the exact name of your pet as your company name but you can play with it until it matches the nature and feel of your business. 

You don’t even have to use your pet’s name at all. Just think of how your pet acts or what makes him/her unique. Come up with a few adjectives that describes your pet’s personality and see if anything sticks. And who knows? You may find it favorable to use a picture of your loveable pet as your company logo. Who isn’t drawn to a cute picture of a dog or cat?

No matter what brainstorming exercise you use, remember that your business name should be memorable so that you stand out in your customers’ minds. And have fun with it. Brainstorming could be a very enjoyable practice. Remember that creativity and inspiration are all around you. These are just a few tips to help you brainstorm a business name but if you want more resources for commercial success, contact us here at DFW Biz Pros. We are committed to our community and eager to help grow your business.

How Texas Reopening Impacts Dallas Businesses

How Texas Reopening Impacts Dallas Businesses Cover

Dallas was at the forefront of the “safer at home” order. It was one of the first counties to adopt this mandate in March and remains in effect until at least April 30th. Businesses have been bearing the brunt of this mandate which was put in place to stymie the spread of the novel Coronavirus. The disaster declaration which was put into place by the Dallas County Commission is currently good until May 20th. And safer at home regulations may be re-evaluated on April 30th.

There are a lot of people pushing to ease the safer at home restrictions which have shuttered thousands of Dallas/Fort Worth area businesses. Any business that has been deemed non-essential will face penalties, fines, and their owners may even face arrest if they remain in operation during this safer at home mandate. 

Businesses (especially small businesses) are hemorrhaging money every day they cannot open their doors. The business community has been the most vociferous in the rally to ease the safer at home restrictions and re-open Texas. 

But the push to reopen business has been met with much resistance. As COVID-19 proliferates and most medical models forecast a surge in cases in late April and early May, medical professionals and committees are urging that the safer at home restrictions be extended until May 20th – and perhaps, for good reason. Dallas County is second only to Harris County in the amount of confirmed COVID-19 cases

It is no secret that reopening Texas has been a very sensitive subject with valid arguments on both sides. Does the state government allow small businesses to flounder and fail under the safer at home restrictions? Does it save small businesses at the risk of an explosion of new COVID-19 cases and deaths? It basically comes down to a roll of the dice no matter what is decided, and we want to help you stay informed here at DFW Biz Pros

We make it our duty to keep you in the loop as a Dallas/Fort Worth business owner. The novel Coronavirus has shaken the business community and owners are waiting with bated breath to hear when they can reopen their doors. And as the April 30th expiration date of the initial safer at home order looms, you are probably wondering what this means for your business. In today’s post, we will be covering the essentials of the plan to reopen Texas and the impact it could have on your business. 

The Plan

First, you should know the latest news on what is going on with the safer at home restrictions. It was announced this week that Governor Greg Abbott would allow the current safer at home mandate to expire on Friday, May 1st. The original stay at home restrictions were put in place on March 13th. This initial reopening of certain businesses is the first phase in the plan to completely reopen Texas. 

The plan for Friday is to let movie theaters, malls, museums, retail stores, and restaurants reopen. But there is a catch. All of these types of establishments will only be allowed to operate at a quarter of their regular capacity. 

This plan to reopen certain businesses in a limited capacity has been set forth in part to ease the economic burden that has been felt by the majority of Texans. Thousands of Dallas businesses were forced to shut down due to the outbreak of COVID-19. Millions of “non-essential” workers have been placed on furlough or laid off. Swaths of Texans have been forced to file for unemployment – which has come with its own set of complications.

And while the decree that some businesses will be allowed to open up again comes as welcome news for many businesses, it is important to take note of some important caveats of this mandate:

Allowed but not Required

No matter how much of an economic impact this is all having on the state, there are some business owners who may want to choose to play it safe. The first important nuance of note in the upcoming, limited reopening of Texas is that not all of these kinds of businesses have to reopen. The Governor is simply allowing these businesses to open their doors again if they choose to. This means that they cannot be fined or arrested for operating within the allotted guidelines. It also means that you will not be fined or arrested if you choose to keep your business closed after Friday, May 1st.

This is Just a Test

Secondly, be aware that just because certain businesses will be allowed to resume operations on May 1st, this is just a trial phase. On May 18th – after 2 weeks of COVID-19 data becomes available – the state will reconvene and review their decision. This reconsideration could result in two outcomes. One, the Governor may see that the number of new COVID-19 cases has remained limited since the May 1st reopening. In this case, it is likely that more businesses will be allowed to reopen. Or two, the data could show that reopening business has caused the virus to proliferate. If that is the case, it remains to be seen what the Governor will decide, but it seems likely that further stay at home restrictions will be levied on Dallas businesses.

The Plan Supersedes Local Laws

There has been a lot of push and pull between the state legislature and local law. It has been confusing since Abbott has been in direct conflict with politicians at the mayoral level over the stay at home restrictions. But as a business owner, you have to know your rights. One of the most important things to understand about this initial phase in the plan to reopen Texas is that the Governor’s decree supersedes local government. This means that no matter what county you operate in, you cannot be penalized if you within the confines of Friday’s easing of the safer at home restrictions (only certain businesses are allowed to reopen at 25% capacity). 

Friday will mark the launching of a hopeful plan for the reopening of Texas. There are many things yet to be seen but the plan will have an immediate impact on the business community.

What this Means for your Business

Texas reopening has deep implications for business owners of all kinds. Here are some of the most important factors to consider for your business:

Schools will Remain Closed

Even if your business is of the kind that will be allowed to reopen on May 1st, you should know that the rest of the academic school year has been officially canceled for Dallas County. Parents going back to work may have to hire a baby-sitter as day-care centers will also remain closed until further notice.

Masks may Still be a Requirement 

Earlier in the month, it was announced that people who were not wearing a face covering of some kind were subject to fines of up 10 $1,000. And while the fines have been relaxed since then, masks may still be a requirement for businesses that are reopening on May 1st. This could mean that you and your staff may be required to wear face masks of some kind and that you may need to require that your patrons wear masks as well.

Bars and Gyms are to Remain Closed

If you own a bar, gym, hair salon, or barbershop, you won’t be able to go back to work on May 1st. The reasoning for opening some businesses as opposed to others remains unclear. 

You Could go Back to Work in Mid-May – The Governor will reconvene with his committee on May 18th which could result in more businesses being allowed to open up again. Still, this too will be a limited opening. If all goes well, certain businesses will be able to open again but just at 50% capacity.

Choose your Services Wisely

The fact that business operations will be limited starting in May means that business owners will have to trim their service options. This includes selecting a smaller staff, suspending certain services, and limiting available goods. 

The Choice is Yours – Again, remember that just because you can open your doors again, you don’t have to. If you are doing fine during this business shutdown or are tending to a sick loved one, you may still want to keep your doors shut and see how everything shakes out.

Business will be Limited

Be aware that your patrons may still be skeptical and apprehensive about going out and using your goods or services. 25% capacity may end up being more like 15% if people are wary about contracting COVID-19

No matter what your situation is in light of this initial phase of Texas reopening, it is important to stay safe and positive. If you have any questions or need resources to help you through this time, we would be happy to help. Contact us here at DFW Biz Pros today.

Around the Marketplace

More Than Half of Small Business Owners Expect Revenue Growth, TD Bank Reports

53 percent of small businesses surveyed by TD Bank have experienced growth this year, up from 46 percent in 2017. Is your business positioned to take advantage of a productive market? READ MORE.

CardMunch Founder Returns With HiHello, a New App Aiming to Replace Business Cards

Using the modern technology of built-in QR code readers in most smartphones, this new app allows the recipient to read and save the card without having to download the app. READ MORE.

Four Common Roadblocks In Today’s Small Business Lending Process

New technological advances are breaking down loan barriers for small businesses. Discover what this means for your business and how you can take advantage of easier loans in the near future. READ MORE.

Events Calendar

Pubcon Pro Oct 16-18, 2018
SLS Las Vegas / The W Las Vegas Hotel

Hear from marketing and advertising professionals from across the country to find the best strategies, platforms, and practices for your company.

NY Business Expo and Conference Oct 30, 2018
Jacob K. Javits Convention Center, New York, New York

Join this fast-paced expo and conference for discussions on small business ideas and strategies as well as guidance and advice in dealing with today’s market.

Adobe 99U May 8-10, 2019
New York, New York

Discuss new innovations and ideas with the nation’s top business leaders and marketers while learning new ideas, strategies, and processes.

 

Marketing 101

How To Solve 7 Major Marketing Challenges Of 2018

Do you know how to spot a dead campaign? Are you using the best marketing strategies to reach your target market? Forbes gathers some of today’s leading marketers to tackle the tough questions for real answers. READ MORE.

How Brands Can Use AI to Boost Their Email Marketing Strategy

Email marketing is consistently found to be the marketing platform with the best ROI. But how do you stand out from the crowd? New AI technology can help. Discover the ways you can use this innovative new technology to add a new twist to your marketing. READ MORE.

The Eight Best Marketing Podcasts

Stay in the know of the marketing landscape with these 7 podcasts that discuss real marketing strategies and implementation processes to help you keep your business on track. READ MORE

Training and Development Resoures

Free Webinar: Easy Tips for Analyzing Finance Data for Better Business Outcomes

Get tips from professionals about how to analyze your finance data for the best outcome possible for your business.

Free Webinar: GDPR Is Here—Seven Things Advertisers Need to Know

New online innovations and breakthroughs also lead to bigger threats and more possibility of security breaches of information and strategy. Find out what you need to know to keep your information protected.

Free Webinar: Four Days of Facebook

Learn the ways the market is changing, and how to use and keep up with social media to benefit your business.

Free Ebook: Sales and Marketing Secrets Revealed

Get the leading strategies, tips, and secrets of a successful marketing and sales team with help from these top professionals.

The Ultimate Guide to Sales Team Building Activities (+50 Recommended Ideas)

Studies show that sales team building can strengthen bonds as well as team loyalty and rapport. These fun and unique team building ideas can help your sales team excel without causing boredom.